I Am A Certified Negotiation Expert!

The National Association of Realtors profile of home buyers and sellers shows:
-99% of Buyers believe negotiation skills are “Very Important” or “Somewhats Important” in their real estate agent.
-Only 43% of all Buyers felt their agent “negotiated better sales contact terms”.
-Buyers give “Negotiation Skill” the lowest satisfaction rating of all agent skills and qualities.
-Only 5% of Sellers want “help with negotiation and deal with Buyers”.

These statistics shock me and is pretty upsetting to me that so many home buyers and seller’s felt as though they were not represented by a skilled  negotiator. Over my years of practice in Real Estate I have learned how to communicate with my clients as well as the other agent involved in the transaction. I believe my form of negotiation is a collaborative one where it’s a win-win situation for all parties. Don’t get me wrong, my top priority is my client and getting the best deal for them while protecting and informing them, but I believe negotiation can be done in a way where we get what we want and the other party is happy and feels as though they get what they want.

To take my negotiation skills to the next level, I spent all of Monday and Tuesday earning this certification to better serve my clients and I’m feeling pretty good about it 🙂

Here are a few tips (whether you are in the Real Estate industry or not):
-90% of a negotiation is about gathering as much information as possible.
-Assess the situation, ask many questions, identify the type of negotiator you are dealing with, then apply the correct approach.
-The most successful negotiations are collaborative ones. When you approach a situation with a win-win outcome and all parties are happy you will have the best results.


Three Tips on Pricing Your Home Correctly


Pricing your home for sale is a calculated and strategic form of art. Using the average price per sq ft and multiplying it by your homes sq ft is no way to come to a price point. You need to think about all the qualities of your home that makes it different from the one next door (good or bad). Not only is every home different but every seller is different. Here are three tips to consider in pricing your home.

1. Identify what your top priority is for selling your home.
In today’s market, many seller’s are experiencing a multiple offer situation. While this may be an ideal position to be in, it can also feel overwhelming and in some cases it can be an emotional process. However, if you are clear about what your main goal is before you list your home for sale, you will be able to assess your options clearly and make a solid and quick decision.

2. Consider your best and worst case scenarios before, during, and after the sale of your home.
You can start by asking yourself some of these questions: Do I need to sell quickly? If yes, what is the absolute lowest price I am willing to sell my house for? What price will I be happy with if I only get one offer and it is for asking price? What is the amount of money I need in net profits to purchase my next home? Are there any issues with my house that will cost the buyer a significant amount of money to fix? If I price my house at the top of the market, am I willing to miss out on potential buyers that won’t consider anything in this price point? If I don’t receive any offer after a few weeks on the market, am I comfortable making a price reduction? How often am I willing to make a price reduction? How long am I willing to list my house if it doesn’t sell?

3. Learn about all the comparable homes in your neighborhood.
Keep in mind that although it is important to know the asking prices of current homes for sale, it is more important to know what most recent closed sale prices are in your area. Another thing that some people miss exploring are the homes that went on the market and never sold. These homes are called “expired listings” and they are your best indicators for over priced homes.

Having an experienced, knowledgeable, and honest agent help you through this process will be your key to pricing your home correctly. He or she should be able to recognize what is important to you and help you figure out a price that will deliver the results your are looking for. Of course, I am always here to help in any way possible and I offer free home evaluations to anyone that is interested in knowing their home value. Please don’t hesitate to contact me if you have a question or would like a consultation. 310.387.4693 or laurenw@hmsold.com

New Listing! 2616 W. 143rd Place, Gardena

Check out this beauty!


Approximately 1,380 sq ft and 6,625 sq ft lot.
Asking $449,000

Beautiful turnkey home with pool! Like new with upgrades throughout including laminate wood floors, double pane windows, recessed dim-able lighting, and new paint inside and out. Kitchen features gorgeous porcelain tiled floor, quartz slab counter tops, stunning backsplash throughout, new stainless steel appliances, and an open concept to the dinning and living room areas. Huge backyard includes pool, large grass area left to the imagination for endless possibilities, and a separate gated area away from pool, perfect for pets or kids to play. Bonus room features an additional guest bathroom, den area, and large bedroom with attached bathroom. Bonus items include new garage door and water softener. Must see in person to truly appreciate!

Please pass this information to anyone you think would be interested! Contact me directly for questions or to schedule a showing: 310.387.4693 laurenw@hmsold.com

Open house Saturday 5/9/15 1-4pm!

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